Ross Shafer

Thanks again for another job well done (2nd year now!). We appreciate your time and effort to make your presentation so totally focused to our needs.

– Bristol-Myers Squibb

About Keynote Speaker Ross Shafer

ROSS SHAFER is one of the most sought after keynote speakers on the subjects of Customer Empathy, Personal Motivation, Leadership and Business Relevance. He is a 6-time Emmy Award Winning Comedian and Writer. Pretty good for pet shop manager moonlighting as a comedian. In l984, a local TV station saw him and decided to hire him as an on-air host. Ross’ unconventional style was soon spotted by the networks and he moved to Hollywood to host talk/game shows for ABC, Fox, USA, and Comedy Central.

What Ross gleaned most from show business was how TV and movies reacted to emerging trends and human behavior shifts. So in l994, he began studying how customer emotional connections affected organizational growth (or extinction).
To that end, he has written 14 H.R. training films on customer service, motivation, and leadership. He is also the author of nine books, including his two newest BEHAVE LIKE A START UP and SUCCESS: IT’s ON YOU.

Speech Topics

STAYING RELEVANT…will future-proof your organization

Relevance is a moving target. So, you need to identify trends and market shifts in order to navigate your inevitably changing landscape. In this program, you will learn how to future-proof your company; while energizing your team members.


~ How to Harvest Innovative Ideas: If you want to remain meaningful to your customers, clients, and members, you must be able to prove you can stay fresh and innovative. Ross will describe how to crack this code.

~ How to Remain Adaptive, Disciplined, and Fearless: Developing a culture of resilience (and adaptive KPI’s) will inspire your teams – and demoralize your competitors. The result is a two-fisted strategy that motivates growth.

~ How to Sell More…of Anything: Superstar salespeople are brilliant at crafting a brand message that makes customers, clients, and members care about the brand. They don’t worry about Amazon-like ecommerce. Instead, superstars offer higher touch and added value. Ross outlines what to say – and how to say it.

~ Relationships are only as Strong as Your Curiosity: If you only communicate with your customers, clients, and members electronically, your market share is at risk. Ross will show you how to kick start your company’s curiosity engine in order to generate lasting personal and professional rapport.


This keynote is about recognizing when complacency is creeping into your company. If your processes are getting sluggish and your team members are starting to lack their previous responsiveness, you can “regain your mojo” by learning the guerrilla tactics of young startups.


~ The Red Flags Your Organization Has Become Complacent: (1) Your market share is waning (2) Innovation and creativity are lagging behind your competitors and (3) Your best team members are jumping ship. Ross will outline tactics to resurrect all three.

~ Why Startups are so Good at Disruption…and why you should be too: Startups are willing to take unexpected risks (in any mature industry) without running the risk of losing long-term relationships (because they don’t have any yet). Learn how to shake up your industry and generate media buzz like a startup.

~ Startups Eliminate all Friction: The fastest way to elevate a startup’s market share from ZERO is to provide a friction-free experience for potential customers, clients, and members. Ross’s recent book “No More Customer Friction” will give you the blueprint for how startups take business away from legacy companies. The system works so well that Ross has boosted customer scores by double digits within 90 days.

~ Why You Should Break the Bonds of “Perfection”: If you want to be competitive, you must launch your ideas and initiatives faster. Jeff Bezos didn’t wait for perfection. Howard Shultz launched the Starbucks App before it was ready. Smart Startups go-to-market quickly and let customer/client feedback help refine their products and service offerings.


How to Accelerate the Outcomes You Want

This is a personal growth program. Ross Shafer has risen to the top of three professions – Buying and selling companies – Headlining Stand-up Comedian and Emmy® winning TV shows – Business Author & Hall of Fame Professional Speaker. Ross’s story will inspire you to abolish your self-imposed limitations; in favor of taking personal responsibility for achieving top performance.


~ How to Execute a No-Blame, No-Excuses Attitude of Accountability: Ultimately, you will be responsible for your own success. No mentor can make that happen. A successful career is “knowing how to balance life’s ups and downs.” The peaks are easy to enjoy. But managing the “valleys” is developing the resilience to anticipate the downside and resist blaming others.

~ Know How to Manage “Grey Space”: Your life will be judged by the thousands of decisions you will be faced to make. Not all of them will be black and white. The “grey space” is where your most difficult decisions live. Rather than leaping to conclusions by emotion, learn to rely on hard data. Aircraft pilots call it “trusting the instruments.” Ross can help you find the right answers and eliminate career-ending outcomes.

~ Success is NOT About Who You Know. It’s Who Knows YOU:You will differentiate yourself from “the herd” by becoming an expert (or leading authority) in your field. Ross believes there is a scientific method for finding success in any profession. He will cite specific examples and show you how and where to locate your blueprint.

ROSS SHAFER: The Ultimate Emcee

THE ULTIMATE EMCEE: Ross hosts a select number of multi-day events for his high-end clients each year. Because Ross is a trained talk and game show host (helmed over 1,000 network broadcasts) he is the perfect choice for moderating your executive panel discussions and complex award banquets. Ross will keep the programs lively and on task; drawing on his vast experience and lightning wit to navigate the most unpredictable situations.

TALK SHOW HOST / PANEL MODERATOR / GAME SHOW HOST: Ross is adept at handling back-to-back breakout sessions that may feature a myriad of presenters. He has hosted such luminaries as President George Herbert Walker Bush, President George W. Bush, Alec Baldwin, Jack Welch, Colin Powell, Bob Dole, James Carville, Larry Bossidy, Tom Peters, Marcus Buckingham, and Archbishop Desmond Tutu, to name a few. Since many high-profile presenters are more comfortable being interviewed by a “pro,” Ross is able to show the utmost respect from the opening introduction throughout the Q & A – yet he doesn’t shy away from the probing questions your people want answered.

ROSS IS HIGHLY INTERACTIVE AND VERY COMFORTABLE ON-THE-FLY: Ross Shafer is frequently asked if he can be interactive with your audience. The answer is a resounding YES. His style is to engage the audience at several points during his appearances. He often likes to present “from the floor” so that he can ask questions of your audience members.

Speakers Videos

Other Focused Patient Service

Retaining Customers

Behave Like A Startup

Books & Media


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KEYWORDS: Branding, Business of Healthcare, Change, Communication, Competition, Corporate Culture, Creativity, Customer Service, Innovation, Leadership, Marketing, Peak Performance, Strategy, Trends, Trust, Vision