Ian Morrison, PhD

You can’t go wrong having Ian speak at your event. Content was superb and speaking style and personality excellent!

– University of UT

About Keynote Speaker Ian Morrison

Ian is an internationally known author, consultant, and futurist specializing in long-term forecasting and planning with particular emphasis on health care and the changing business environment. He combines research and consulting skills with an incisive Scottish wit to help public and private organizations plan their longer-term future.

Ian has written, lectured, and consulted on a wide variety of forecasting, strategy, and health care topics for government, industry, and a variety of nonprofit organizations in North America, Europe, and Asia. He has spoken to a range of audiences from the boards of Fortune 100 companies to the Chinese Academy of Social Sciences in Beijing.

Speech Topics

The Future of the Healthcare Marketplace: Life In The Gap & Life In The Game

Globally, healthcare is in a state of flux. In the U.S., the inexorable rise of managed care is faltering somewhat as it comes under increasing scrutiny by the media, the consumer, and the regulators, and as margins in the business start to erode. Large-scale vertical integration in healthcare has not taken place; rather we have seen massive horizontal consolidation of health plans, hospital systems, and physician groups. The industry is looking for a new direction and a new vision. This presentation will focus on the political, economic, and strategic context of change in healthcare and examine how the various actors are preparing for the future. It will examine where we have been, where we are, and where we are headed. In particular, it will explore the tensions between the market and the civil society.

The Second Curve: Managing the Velocity of Change

The gist of Morrison’s book, The Second Curve: Managing the Velocity of Change, is that most businesses in most industries are surviving on their first curve, or their core business where they make all their profit and revenue. When a second curve, a new business or completely new way of doing business, comes along, it threatens to replace the first curve. The second curve is driven by the confluence of three powerful driving forces: new technologies, new consumers, and new markets. The challenge is to gauge how fast the second curve will take over and develop strategy accordingly.

Speakers Videos

Sparking Innovation in Healthcare

Consolidation of Hospitals and Physicians

Transparency & The Shift from Volume to Value

Books & Media


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KEYWORDS: Business of Healthcare, Care Delivery Systems, Change, Corporate Culture, Customer Service, Future, Governance, Innovation, Leadership, Policy, Reform, Technology, Trends, Vision