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Rick Brinkman, ND
Keynote Fee : $5,001 - $10,000 plus expenses Fee Note Travels From: OR |
Topics
- Communications
- Customer Service / Patient Relations
- Leadership
- Relationships / Family
Events
- Award Banquets
- Community Outreach - Health Fairs
- Corporate Health - Wellness Forum
- Employee Wellness Programs
- Fundraising
- Galas / Anniversaries
- Women's Conferences
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Programs
Difficult Behavior is a Threat to Patient HealthTHE DISEASE: In July 2008 The Joint Commission issued a warning that rude language and hostile behavior among health care professionals poses a serious threat to patient safety and the overall quality of care. They further stated that hospitals would be required to address such behaviors or risk losing accreditation. The Commission is issuing new standards to take effect January 1, 2009. Are you ready?
THE CURE: Dr. Rick Brinkman's 'Conscious Communication®' programs address difficult behaviors.
Dr. Brinkman identifies why people act the way they do, what causes them to be difficult and what to do about it. He teaches specific strategies to turn conflict into cooperation, emotion into reason and hidden agendas into honest dialogue. Even better he doesn't just teach people how to handle difficult behaviors, but how to prevent them and he influences the people who are being difficult to take responsibility for their own behavior. Some of the common problems in the health care environment for which he has solutions are:
Tank attacks: when people bully, are blaming, attack, are rude, and even abusive. Things have to be the Tank's way or you are eliminated.
Know-it-All behavior: when people think they know more than others they are unwilling to listen to ideas of team members and staff. Know-it-alls are often condescending, intimidating with their knowledge and dominate meetings going on and on and on with how much they know. Eventually everyone shuts up and gives up trying to contribute.
Both Tank attack and Know-it-All behavior were two that the Joint Commission found most dangerous. They quote a study by the Institute for Safe Medication Practices found, "40% of clinicians have kept quiet or remained passive during patient events rather than question a known intimidator."
Very often in response to intimidators nurses and staff will engage in these behaviors.
Whining and Negativity: feeling helpless, the victim of other people or circumstances, they complain that everything is wrong, nothing is right, and it's always that way. They never want to think solutions, only generalized problems. Even worse whining and negativity can spread like the flu through a team of people and before you know it everyone is in a habit of doing it.
Sniping: when resentment is suppressed it can turn into sniping, sarcasm, and sabotage. Very often it is the result of feeling powerless and angry in the face of Tank and Know-it-all behaviors so snipers get revenge under cover, behind the back of the intimidator. Sniping can also spread like whining and before you know it morale on a team is destroyed.
Dr. Brinkman is the coauthor of the book, Dealing with People You Can't Stand, How to Bring Out the Best in People at Their Worst (McGraw-Hill). It is an international best seller with translations in 19 languages. He has taught his courses to the astronauts at NASA, producers and directors at Sony Pictures, and doctors, nurses, and staff at many healthcare facilities. His solutions have been featured on hundreds of TV and radio shows and in over 300 publications.
Speaker Information
Dr. Rick Brinkman has been sharing his human behavior insights and practical communication strategies in his trademark entertaining and educational style, both nationally and internationally, since 1980.
After graduating with a Bachelor's of Science degree from State University of New York at Oneonta, Dr. Brinkman earned his Doctorate in Naturopathic Medicine from National College of Naturopathic Medicine in Portland, Oregon. Following his residency in obstetrics and psychology, he practiced mind/body medicine for twelve years. From his study of communication and how it profoundly affects our quality of life, Dr. Brinkman developed his "Life by Design" system, which he utilized with his patients.
In 1990, Dr. Brinkman began teaching customer service to healthcare organizations in conjunction with the Tom Peters group. One of only fifteen people approved to present Peters' "In Search of Excellence" programs, Dr. Brinkman's total quality management program was used as a model by the State Hospital System of Hawaii.
Currently, Dr. Brinkman is on the faculty of the American College of Physician Executives, an MBA program in medical administration for physicians. As a guest instructor, he has also taught doctor/patient communication and clinical hypnosis at the National College of Naturopathic Medicine. Additionally, Dr. Brinkman served as president of the American Association of Naturopathic Physicians for three years, vice-president for three years, and one year as past president. During this time, he developed his "Meeting Magic" system, a method for conducting meetings in a way that avoids conflict, encourages participation, and results in consensus. He currently teaches "Meeting Magic" to boards of healthcare associations, as well as leadership teams at various medical centers across the country.
In 1994, Dr. Brinkman co-authored the international bestselling book, Dealing With People You Can't Stand: How to Bring Out the Best in People at Their Worst, which has been translated into twelve languages. In 1998 he co-authored the book, Life by Design: Bringing Out the Best in Yourself, which is available in three languages. In 2002, Dr. Brinkman released his third book, Dealing With Relatives: Bringing Out the Best in Family at Their Worst. In addition, he is the author of four audio and two video training programs on customer service, communication, and life management. His latest book, Love Thy Customer: Creating Delight, Preventing Dissatisfaction, and Pleasing Your Hardest-to-Please Customers, is slated for release later this year.
Dr. Brinkman has received numerous awards, including "Funniest Speaker of the Year" by the Sales Forum and the Institute for Management Studies Distinguished Faculty Award. His audio tape, "Dealing with Difficult People," is on Columbia House's all time top ten bestseller list.
Committed to helping people to become better leaders, as well as inspiring organizations to improve workplace performance and the bottom line, Dr. Brinkman's signature "educating through entertainment" style has made him a favorite with a variety of healthcare organizations, including the National Association of Homecare, the American Red Cross, Loma Linda University Medical Center, the American Society of Ophthalmic Registered Nurses, Pfizer, Interim Healthcare, and the American Dental Association. An energetic, larger-than-life presenter, his topics are universal, and his humor is loved by everyone.
Testimonials
"It has been our pleasure...to have Dr. Rick Brinkman speak to our employees four times in the last two years. His ability to adapt the subject material to the specific need of the audience was uncanny."
- St. Elizabeth Medical Center
"I never thought a communication program could change behaviors that took a lifetime to develop. But it's been 9 months and things are still different around here."
- Tektronix