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Philippa Gamse
Keynote Fee : Up to $5,000 plus expenses Fee Note Travels From: CA |
Topics
- Marketing
- Technology
Formats
- Keynote
- Half Day
- Full Day
Programs
Making the Internet Work for YouNo matter far along you are in creating your Website, you'll benefit from this program. Whether you’re putting up a Website for the first time or have been online since the beginning and no matter how large or small your business is, you'll pick up practical advice that you can put to use at once.
During this highly interactive session, you’ll learn how to:
- - Define the strategies, goals and target markets for your Website
- - Develop compelling, added-value content and navigation to engage and retain visitors and create interaction
- - Promote the site in and beyond the search engines
- - Integrate appropriate and targeted e-mail marketing campaigns
- - Mine your traffic reports for those crucial "gold nuggets" that will help you to grow your site even further!
Beyond “Hits”: Mining for Gold in your Web Visitor Reports
Your Website visitor reports can be a goldmine of key information. They contain a wealth of data that can help you to refine your site, develop new products and services for your customers, and increase visitor response.
If you don’t review these on a regular basis, you really can’t fully evaluate the return on your Web investment. And, you could be missing critical clues as to how user-friendly your site is, how effectively your message is reaching your visitors, and what needs they may have that you aren’t currently meeting.
In this program, Philippa shows you how to cut through the mass of numbers and graphs that make up the reports to find those clues. Using in-depth case studies, you’ll learn how to apply your traffic information to improve your Website’s usability, increase visitor response rates, and identify opportunities for new revenue sources.
Following this presentation, participants will be able to:
- - Identify the critical information in their Website visitor and search engine reports >
- - Understand and apply this information in refining their Web and e-mail marketing and customer service
- - Use this information to develop new strategies, products and services.
When Philippa spoke about Website traffic analysis at ASAE’s Management & Technology conference, Dan Benson of the Golf Superintendents Association said: “Thank you for the most informative session of the conference”. This program is critical for any business looking to manage its Web presence more effectively. The Top Seven Strategies for Website Success
This program is designed for managers and executives. It raises seven key strategic issues that should be considered around the optimum use of the Web, together with suggested solutions and techniques. It is equally relevant whether the Website is primarily business to business, or business to consumer, and covers both external (sales, marketing and customer service) and internal (operational and employee) applications for the site.
During the program participants will learn:
- - The key areas to consider in ensuring an appropriate and compelling online image
- - How to identify opportunities for developing new markets, services and products that may only exist online
- - How to optimize use of the site for internal cost savings and operational efficiency
- - Essential tools for evaluating the return on investment of the site against the organization’s strategies and goals
How Does Your Website Make Me Feel?: “Emotionally Connected Websites”
“People buy emotionally, not intellectually.”
Even when people think they’re making a rational decision, powerful subconscious factors come into play. Antonio Damasio says we're all primarily “feeling machines who think”. To sell effectively in the ‘real world’, we’re told to anticipate our customers’ needs, to show that we “feel their pain”, and to respond to hidden clues in their body language and tone of voice.
But many Websites fail to create the crucial emotional connections with their visitors which can significantly enhance their response, sales, customer retention and ongoing return on investment. And in the healthcare arena, where patients, relatives and caregivers are dealing with life-changing issues, this potential failure becomes even more critical.
In this program, participants will learn:
- - The five critical emotions for creating and sustaining productive online relationships
- - Tools and techniques for making these emotional connections on any Website
- - Key tips to avoid destroying or diluting the connection
Speaker Information
"74 percent of American adults who use the Internet have searched online for health information, according to Harris Interactive. And Hitwise reported that their Health and Medical category has seen a more than 30 percent increase in share of all U.S. visits since January 2003." (as reported by Philippa Gamse)
So how is your Website performing – not only in attracting this lucrative traffic, but in generating quality leads and providing value-added customer support for your healthcare-related business?
Philippa Gamse is a consultant and professional speaker on eBusiness and Web strategy. She helps companies, associations and nonprofit organizations to maximize their return on investment in their Internet presence. She is a Certified Management Consultant, a designation earned by less than one percent of professionals.
Her clients come from a wide range of industries and non-profits in both North America and Europe, including Princess Cruises, Harley-Davidson Motor Company, Prudential Real Estate Affiliates, Reed Exhibitions, the International Association for Exhibition Management, and the Produce Marketing Association.
Her proven track record of innovative thinking around Web strategy has led to key improvements in the online enterprises of her clients, who report significantly increased levels and quality of leads, sales and customer relationships.
Healthcare Industry Clients
- - Novartis Pharma e-Day
- - Friendship Village
- - Health Foundation of South Florida
- - Health Newsletters Direct
- - Interpharm Press
- - Saint Clare’s Health System
- - Treatment Alternatives for Special Clients
Testimonials
“...very helpful. You raised some issues that hadn't occurred to us...”
- American College of Rheumatology
“I learned VOLUMES from your presentation, and visit your Website often knowing that it is a treasure chest of CONTENT!”
- New York State Association of Health Care Providers, Inc.