Mark H Sanborn

Mark H Sanborn

Mark Sanborn is an international bestselling author and noted authority on leadership, team building, customer service and change. To meet healthcare challenges and navigate the changes, healthcare businesses will need to focus more than ever on leadership, change management, and the patient experience. Mark has helped hundreds of organizations and clients rise to meet challenges just like these as he assists organizations through the uncharted territory of 21st Century healthcare. He's the author of eight books, including Up, Down Or Sideways: How to Succeed When Times Are Good, Bad, or In Between and The Fred Factor: How Passion in Your Work and Life Can Make the Ordinary Extraordinary which has sold 1.6 million copies.

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Mark Sanborn, CSP, CPAE, is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author and noted authority on leadership, team building, customer service and change.

We already know that managing the cost, quality, and delivery of healthcare is one of the great challenges of the 21st century for our communities, our businesses, and our nation. And it's about to get even more challenging. Costs keep rising. The options and information available to healthcare consumers keep growing. And now, the Affordable Care Act will bring a whole new wave of regulatory complexities and requirements to the industry.

To meet these challenges and navigate these changes, healthcare businesses will need to focus more than ever on leadership, change management, and the patient experience. Mark Sanborn has helped hundreds of organizations and clients rise to meet challenges just like these. The bestselling author of eight books on leadership, change, customer service, and teambuilding, Mark practices what he teaches as a leader of professional and community associations and as an entrepreneur. His expertise and his experience can help your organization plot a course through the uncharted territory of 21st Century healthcare.

Mark graduated cum laude from The Ohio State University. In addition to his work as a business educator and author, Mark continues to be an active leadership practitioner. Most recently he served as the president of the National Speakers Association.

Mark holds the Certified Speaking Professional designation from the National Speakers Association (NSA) and is a member of the Speaker Hall of Fame. He was recently honored with the Cavett Award, the highest honor the NSA bestows on its members, in recognition of his outstanding contributions to the speaking profession. Mark is also a member of the exclusive Speakers Roundtable, made up of 20 of the top speakers in America.

Mark is the author of eight books, including the bestseller The Fred Factor: How Passion In Your Work and Life Can Turn the Ordinary Into the Extraordinary which has sold more than 1.6 million copies internationally. His other books include You Don't Need a Title to be a Leader: How Anyone, Anywhere Can Make a Positive Difference, Teambuilt: Making Teamwork Work, The Encore Effect: How to Achieve Remarkable Performance in Anything You Do and his most recent book, Up, Down or Sideways: How to Succeed When Times are Good, Bad or In Between.

He has created and appeared in 20 videos and numerous audio training programs. His video series Team Building: How to Motivate and Manage People made it to the #2 spot for bestselling educational video series in the U.S.

Mark's list of over 2400 clients includes American Academy of Family Physicians, Omnicare, Anthem Blue Cross Blue Shield, GlaxoSmithKline, Kaiser Permanente, PlaneTree, and Visiting Nurse Associations of America.

"We each know how good we have become," Mark says, "but none of us knows how good we can be. One of the most exciting opportunities we get each day is to pursue our potential." Mark Sanborn challenges his audiences with this message and provides insights for extraordinary living.

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The Fred Factor
Lead Like Fred

Based on Mark Sanborn's international bestselling book, The Fred Factor, this revealing leadership keynote presentation uncovers the secrets of extraordinary individuals who have learned how to reinvent themselves and their work. Mark explores how an organization can create added value for patients and practitioners without spending more money to do it. This is an entertaining, educational, and high-content presentation that has special resonance for healthcare professionals in a time of momentous change.

The Mission: Be a Fred

"Freds" can continually create new value for healthcare consumers and professionals through dedication, passion and creativity.

The Four Principles of 'The Fred Factor'
• Everyone makes a difference.
The only question at the end of the day is "What kind of difference did you make?" In the fields of medicine and health, this difference can mean everything.
• Everything is built on relationships.
Go beyond simply interacting with patients and service providers to build relationships.
• You must continually create value for your healthcare business, and it doesn't have to cost a penny.
You can replace money with imagination. The objective is to outthink your competition and rather than outspend them.
• You can reinvent yourself and your practice regularly.
No matter what kind job you hold in healthcare, you can wake up every morning "tabula rasa," with a blank slate, and you can make your practice and your life anything you choose.

Like the real Fred (yes, he does exist), "The Fred Factor" is an extraordinary presentation that speaks directly to the heart of the healthcare industry.

Up, Down, or Sideways
How to Succeed When Times Are Good, Bad, or In Between

Discover practical ways to prepare for and deal with changes in the healthcare industry—good, bad or otherwise—by focusing on the mindsets and methods that never change. Predicting the future is easy; predicting it correctly is very hard. Since we can't be certain of what the future of healthcare holds, what should we always be doing to ensure our success regardless of what happens?

Based on his recent book, Up, Down or Sideways, Mark Sanborn's presentation:
• Examines the mindsets and methods that will enable us to succeed in the face of the many challenges facing the 21st century healthcare industry.
• Teaches a practical way of preparing for and dealing with healthcare change.
• Helps listeners to focus on those things that should never change.
• Shows the audience how to make the most of up, down and sideways changes, like rising costs, patient demands, and government regulation.

In this program, Mark shares his own story of a series of downturns, including his own close-up, hands-on experience with the changing healthcare system, identifying the mindsets and methods that will help listeners discover opportunities to be successful in any situation.

You Don't Need a Title to Be a Leader
In his work with healthcare and other industries, Mark Sanborn has found that too many definitions of leadership are focused on the outer manifestation of leadership: the title, position on the org chart, and corner office space. These privileges of appointed leadership often have little to do with actual ability. Sanborn has found that leadership is power with people, not power over people. Nowhere is this truer than in healthcare. With increasing government involvement and patient empowerment, leaders in the healthcare industry will have to find their power in what Sanborn calls "little 'l' leadership."

Little 'l' leadership—genuine leadership—is not conferred by title or position. It is leadership demonstrated through our everyday actions and the way we influence the patients, professionals and consumers around us.

Mark was inspired to write You Don't Need a Title to Be a Leader: How Anyone, Anywhere, Can Make a Positive Difference by his encounters with the genuine, often untitled, leaders that make such a significant and positive difference at every level of our organizations.

In Mark's keynote presentation of the same name you'll gain valuable insights on how to develop your own leadership ability and the leadership potential of your colleagues and fellow practitioners. He'll show you how to identify and develop the characteristics that define genuine leadership in health and medicine.

As a master storyteller, Mark has an unparalleled ability to communicate fundamental leadership truths through simple stories, anecdotes and humor. "You Don't Need a Title to Be a Leader" is a message that will resonate with those in healthcare who aspire to make a positive difference — regardless of title or position.

Nano Leadership: How to Think Small to Win Big
Why have the principles of mass production been applied to leading employees?

In a mass produced world, management was about conformity, but in a world of specialization and market fragmentation, employees are being asked to think, create and relate. At the same time employees are increasingly demanding an alternative to "one size fits all" leadership: it is as much about how they want to be lead as how the leader wants to lead.

Winning the hearts, minds and cooperation of employees isn't done en masse, but one person at a time. That means both understanding what is important to each and the behavioral flexibility to adjust your efforts.

"Nano" literally means "one billionth." And the iPod Nano was the smallest personal music device Apple ever made. Nano-leadership is granular, about looking deeply and leading specifically. It is personal, a look at why leaders win one person at a time, whether that person is an employee, a customer, a vendor or the leader him- or herself. While the emphasis is on how you lead your team, as a bonus you'll learn some transferrable principles that will transform your strategy about your products, and customers.

Paradoxically, nano leadership means going small to win big. You'll understand why granular leads to greatness.

Here are some of the powerful ideas Mark will teach:
The Fortune Cookie: two words that change everything about business.
3 primary thinking shifts every leader must make.
The 3 simple questions to ask to instantly improve how you lead each individual.
At the end, you'll learn 6 things your company needs to be doing within 365 days of hearing this presentation to win big.

Using case studies of both individual leaders and world-class companies, Mark goes beyond the clichés and idioms of leadership to challenge your thinking and change how you lead your team and organization.

How the Best Get Better
How do you keep getting better, when you're already the best? Or what happens when complacency, outdated thinking or weariness stunts performance? What do you do when growth stalls, or when your team is working below its true potential?

The answer: you've got to pursue your true potential.

Today's top performers and top companies often experience a crisis once they've moved into the number one spot. It is easy to become complacent and rest on past accomplishments while competitors are biting at your heels. When you're Number One, there is nobody to emulate. You either keep increasing your lead or run the risk of being overtaken by Numbers Two though Five.

Mark Sanborn has worked with many of America's best companies. That's because he has the ability to motivate and teach simple, proven and highly effective ways of thinking and doing that keep individuals and organizations moving forward and gaining new ground. Not only has he learned from working with the best—some 2400 clients—but he's learned what doesn't work, too, and can help you change your thinking and supercharge your performance.

Here's what Mark teaches in How the Best Get Better:

- Why top performers must go beyond simply "achieving the goals" or "making your numbers"

- Why "taking action" isn't enough (and what really is)

- How to become laser-focused each day and do those things that produce the biggest results (learn the specifics, not the generalities)

- Two statements anyone can use that absolutely define collaboration and teamwork

- Six things you absolutely control

- What is far more important than the ability to change

- A form of discontent that achievers use to continually improve

If you're having a meeting of top performers, organizational leaders or anyone who needs a boost to supercharge their outlook and performance, talk to us about how Mark can help.


Support Materials

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    "Mark Sanborn was absolutely fantastic. This was one of the best investments we made into our national meeting this year."

    - Kmart Pharmacy

    "Thank you for sharing Fred's attitude with us and doing it with such enthusiasm. You've been labeled as a true highlight of the event."

    - Palmer College of Chiropractic

    "Mark Sanborn's presentation was absolutely spectacular! It's no surprise that his keynote address received the highest praise of all activities during our 3-day conference."

    - DaVita

    "You successfully captured the attendees attention with your presentation style and information, and effectively connected the information to their role as a leader within professional and personal lives."

    - American Dietetic Association

    "They all found it motivating and inspirational! They also loved your sense of humor."

    - Cochlear

    "Our current and emerging leaders will benefit from your efforts to strengthen their leadership skills. I appreciate your contributions to our successful conference."

    - American Academy of Family Physicians

    "You clearly did your research and are an expert in the field of management and leadership training. We appreciated your attendance at our Executive Vice President Patrick Keefe's presentation, which you referenced during your speech, as well as contacting our top salesperson and other key members of our organization prior to the conference. Your preparation was obvious - your key points were relevant, and you spoke understandably to an audience of pharmacists fluent in acronyms and medical terminology."

    - Omnicare

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