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Ken Dychtwald, PhD Psychologist, gerontologist and authority on the lifestyle and workforce implications of the "age wave" Keynote Fee : Call For Quote Travels From: CA ADD SPEAKER TO LIST  |   ADDITIONAL MATERIALS PRINT BIO   |  PREVIEW VIDEO

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Programs

The Longevity Revolution: The Future of Health and Healthcare

This sweeping presentation provides a visionary glimpse into the future of the body, health and healthcare. How long might we live? Will our later years be a time of health and vitality or illness and disability? Are we heading toward "Shangri-la" or "Gerassic Park?" How far will we go in our pursuit of the "fountain of health?" What are the new frontiers of medicine - from genomics, anti-aging therapies, therapeutic cloning and virtual surgery to pharmaceuticals, cosmeceuticals and nutraceuticals. How might they be used to combat the diseases of aging? What role will consumer empowerment and self-care play in the new healthcare marketplace? This presentation previews how rising longevity, the aging of the population, and increasingly self-empowered consumers are converging to transform nearly every aspect of our healthcare system—from professional training and geriatric competency to IT, from facility design to service delivery, from high tech to self-care.

How the Age Wave Will Transform the Marketplace - and Our Lives

This visionary presentation offers deep insights into the global population shifts that are occurring and what they mean for business and marketers. How might increasing longevity and declining fertility impact societies, economies, families and individual lives? Do people want to live traditional "linear" or more flexible "cyclic" lives and how does that alter brand loyalty? How will the "age wave" impact the consumer marketplace and which sectors and products will shrink and which will grow: from vitamins and nutraceuticals, cookies to lifetime income insurance and anti-aging healthcare, and from adventure travel to edutainment. Which industries - and countries - are hopeful about their "age wave" prospects and which are fearful? This presentation outlines how companies should orient their branding and marketing to best resonate with the new generation of "middlescent" adults. Dr. Ken Dychtwald will also provide a list of "key marketing lessons" from 35 years on the front lines - that can be applied by marketers across industries.
(Note: This presentation can be shaped to focus either on the US, North American or Global Age Wave.)

Four Generations Rethink Work, Retirement and Success

We are living in the midst of unprecedented demographic, economic and social changes that impact nearly every aspect of our personal and professional lives. Increasing longevity and insufficient savings mean that older workers will be working longer and shrinking their retirement. Mid-career workers are trying to reboot their enthusiasm for a longer and more demanding worklife as they simultaneously try to fund their future retirement. Young workers are struggling to enter the workforce during tough economic times. What makes each of the four working generations tick - and perform at their best? What are they looking to get from - and give to - their jobs? How will they measure success in this new era? This presentation will explore these issues while showing how to retain and attract valuable talent and enhance productivity through programs such as: creative use of flexible work arrangements, innovative learning and mentoring opportunities, sabbaticals, retraining, re-careering, flex-retirement and creative compensation and benefits programs.

With Purpose: Going from Success to Significance in Work and Life

Success can be looked at from different perspectives at different points in our lives. As a child, it had a lot to do with pleasing our parents. In our teens, it may have been about academic achievement and popularity with our peers. As a working adult, success is often represented by the challenge of simultaneously creating a blossoming family and burgeoning career. In recent years, there's been an enormous focus on material gain. But what comes next? What should be the right balance between the "Dow" and the "Tao?" Is it too late to have new dreams, go back to school, re-ignite your career, fall in love again, become a philanthropreneur, reinvent yourself, and maybe even help change the world? This powerful new presentation rethinks adulthood, relationships, work and retirement, explores the purpose of life's new third act and answers the question: what is the new model of success?

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Speaker Information

Over the past 30 years, Ken Dychtwald, PhD, has emerged as the nation's foremost visionary and original thinker regarding the lifestyle, marketing and workforce implications of the "age wave." He is a psychologist, gerontologist and author of ten books on aging-related issues, including Bodymind, Millennium: Glimpses Into the 21st Century, Healthy Aging, his best-seller Age Wave and his latest, Age Power: How the 21st Century will be Ruled by the New Old. He has recently completed two new books, The Power Years: A User's Guide to the Rest of Your Life, with Daniel J. Katlec, and Retire Retirement, Rekindle Careers and Retain Talent: Making the Most of Demographic Changes in the Workforce, with Tamara Erickson and Robert Morison. His article, "It's Time to Retire Retirement," was recently awarded the prestigious 2004 McKinsey Award in the Harvard Business Review, tying for first place with the legendary Peter Drucker.

Dychtwald's interest in aging initially grew out of his pioneering work from 1973 to 1979 as Cofounder and Co-Director of the Sage Project, a non-profit social service organization funded by the National Institutes of Health and devoted to teaching the elderly how to improve the quality of their lives by taking charge of their mental and physical health. In the late 1970s, as his work branched out into other aspects of gerontology, he was struck by how many of the social, economic, and physical problems of aging were preventable. He repeatedly saw how a lifetime of disregard for personal health usually led to chronic disease. Aging, he came to realize, was not something that begins on one's 65th birthday. Rather, all of the choices we make regarding how we care for ourselves, how we manage our lives, and even how we think about our futures ultimately shape who we become, both personally and culturally, in our later years.

By the early 1980s, Dychtwald had become a member of various scientific and social service advisory panels, a frequent lecturer at academic and business conferences, and a consultant with numerous universities, hospitals and corporations. In 1982, while serving as an adviser to the federal Office of Technology Assessment, the think tank connected with the U.S. Congress, he felt a jolt when he realized that the next population of elders would not be his grandparents' or parents' generation; they would be the baby boom generation, which is his generation. Just as our social institutions were unprepared for the initial baby boom, Dychtwald feared that our gerontophobia might blind us to the true impact of 78 million boomers barreling toward an entirely new version of maturity. He realized that we were about to confront a demographic shift of enormous magnitude: increasing longevity, declining fertility, and the aging of the baby boom were triggering an enormous "age wave." This wave had the potential to create vibrant new stages of life and an unending stream of new business opportunities, and an equally compelling potential for social, economic and political crisis.

In 1986, in partnership with his wife, Maddy Kent-Dychtwald, Dr. Dychtwald became the founding President and CEO of Age Wave, a firm created to guide companies and government groups in product/service development for boomers and mature adults. In recent years, he has served as a fellow of the World Economic Forum and is the recipient of the distinguished American Society on Aging Award for outstanding national leadership in the field of aging. His extensive client list has included nearly half of the Fortune 500.

In May 2001, Ken Dychtwald became a Senior Advisor to North Castle Partners, a private equity firm focused on investment opportunities in the "healthy living and aging" sectors. In addition, Dychtwald has been actively involved in pioneering research efforts exploring the implications of key demographic trends. In 2002 he completed the groundbreaking Re-Visioning Retirement Project, a landmark survey and segmentation of today's and tomorrow's retirees, developed by Dr. Dychtwald with Harris Interactive and sponsored by AIG SunAmerica. He is currently working with Meridian Health to jointly develop a model of a 21st century 'utopian' aging-ready health care delivery system. In collaboration with more than 100 of the world's most prominent nutrition scientists and clinicians, Dr. Dychtwald developed, with Harris Interactive, a pioneering study, Optimal Daily Intake (ODI) to establish the "optimal" daily amounts of selected nutrients for healthy adults and a variety of prevalent medical conditions. This groundbreaking work seeks to shape a new paradigm of optimal health versus adequate health.

In human resources, Dr. Dychtwald has collaborated with the Concours Group — the global IT and HR consultancy, to lead the Demography is De$tiny Project — a visionary research and development venture exploring the profound effect that demographic shifts will have on all aspects of workforce and management dynamics. Dr. Dychtwald and the Concours Group have joined forces again to undertake an original and pioneering research study, developed with Harris Interactive, The New Employee/Employer Equation Study. This seminal segmentation study will determine the "ideal employee deal" for each segment in today's increasingly diverse workforce.

During his career, Dr. Dychtwald has addressed nearly two million people worldwide in his speeches to corporate, association and government groups, and appears frequently on national television and radio programs, including "60 Minutes," "Today," "Good Morning America," CSPAN, PBS, NPR and CNNfn. Like a modern-day Johnny Appleseed, his explorations and innovative solutions have fertilized and catalyzed a broad spectrum of industry sectors from vitamins and cookies to automotive design and retail merchandising to mutual funds and health insurance. A highly sought-after public speaker and consultant, he is consistently praised for his unique ability to blend cutting edge social science and marketing wizardry with world-class presentation showmanship. His strikingly accurate predictions have been featured in many prestigious publications including The New York Times, The Wall Street Journal, USA Today, The Financial Times, Fortune, Time, Newsweek, Business Week, Inc., U.S. News and World Report and Advertising Age. American Demographics magazine recently honored Dr. Dychtwald as being the single most influential leader in understanding and marketing to aging boomers during the past quarter century.

During the past 30 years, through his sought-after presentations, his breakthrough research and consulting initiatives, and his leadership within both the social science and business communities, Ken Dychtwald has dedicated his life to battling ageist stereotypes while promoting a new and vital image of maturity.

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Testimonials

"I've been in this Chapter for fifteen years and I have never seen a presentation as good, as well organized, as thought-provoking, as interesting and as fascinating as what Dr. Dychtwald presents."

- FHP Healthcare

"Ken Dychtwald is a show stopper. He is one of the few speakers that can educate, entertain and have you laughing and crying all at the same time."

- Johnson & Johnson Company

"Your keynote was one of the most favorably received sessions I can remember in recent years. The feedback to your remarks on our meeting evaluations was overwhelmingly positive."

- Adva Med

"The unanimous feedback from all who attended the Palo Alto Medical Foundation's Annual Conference was that this was the most outstanding of 18 annual meetings and that your talk was the best in the long history of this event. We are indebted to you and we extend our deepest thanks for your superb presentation."

- Palo Alto Medical Foundation

"Congratulations on a superb presentation! We have had numerous consultants and marketers over the years assess our industry. No one, however, has ever delivered in the way that you did! Your deep expertise on these issues is immediately apparent, but more important, the customization that you crafted made this perhaps the most valuable presentation that our industry has ever experienced."

- Hearing Industry Association