Healthcare professionals face an array of challenges today. And many of these challenges are not directly associated with the practice of medicine - They are business challenges. Reflecting this reality, the New York Times recently reported that joint M.D./M.B.A programs in the U.S. have increased to 65, from only 9 in the late 1990's.
Whether the challenge is enhancing a hospital brand using social media, hiring and retaining a top-notch healthcare workforce from an ever more culturally diverse talent pool, or assuring that healthcare workers have the proper cultural understanding to work effectively with diverse patient populations, Kelly McDonald can help. She is in high demand and has keynoted for leading hospitals and healthcare organizations, including First Health of the Carolinas, American Academy of Family Physicians and American Association of Orthodontists.
Kelly is President and founder of McDonald Marketing, a Dallas-based marketing communications firm twice named one of the top advertising agencies in the U.S. by Advertising Age magazine. She is a nationally recognized expert in diversity marketing and business trends and author of the bestselling book, "How to Market to People Not Like You" (Wiley, 2011).
Kelly is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful Meetings magazine's list of "26 Hot Speakers".
Kelly is the author of "How to Market to People Not Like You" and has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio. She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors. Her company, McDonald Marketing, has twice been named one of the top advertising agencies in the U.S. by Advertising Age magazine.
As a professional speaker to healthcare businesses and organizations, Kelly shares marketing insights and teaches strategies and tactics for cultivating healthcare constituencies emotionally, rationally and with cultural relevance. Her topics are always customized to the specific client and localized geographically as appropriate.
Diversity in America: the Growing Impact on Work, Organization and Patients
We all know that our society is becoming increasingly diverse and that no longer are cultures necessarily "melting together" into one homogenous group as in past decades. In fact, the modern phrase is that our society has moved from being a "melting pot" to a "salad bowl", with clear distinction between different cultural groups.
And diversity comes in many forms: racial, ethnic, gender, generational, sexual preference, linguistic, even lifestage and level of affluence, to name a few. Diversity of thought helps healthcare companies and organizations stay leading-edge and proactive as well. And learning about differences in values among different groups is the key to maximizing relationships, marketing efforts, patient care and business opportunities.
This presentation will focus on why diversity is a business and personal opportunity - how you can benefit by better understanding your co-workers, your patients and the community in which you live and work, today and tomorrow.
Customer Service - How to Keep Patients Rushing Back for More
We all know that the "customer is king". And so is the patient. In our increasingly competitive healthcare environment, it's more important than ever to cater to patients' needs, desires and provide patient care and customer service that goes way beyond the basics. The best and smartest companies are finding that listening to what patients want and delivering on every promise, no matter how small, keeps patients happy and coming back for more. And terrific service doesn't have to break the bank: it's not about spending more to keep patients happy, it's about truly understanding the patient experience from a personal point of view.
Additionally, in today's diverse marketplace, recognizing that not all patients are the same and that needs may differ with cultural values, this session will address key customer insights to best deliver exceptional service to your Spanish-speaking patients.
How to be a Culturally-Ready & Culturally-Friendly Healthcare Business: Insights into Your Diverse Workforce, Patients and Community
The U.S. population is increasingly diverse, and in some industries, the composition of the workforce is 70% minority. This shift in demographics is a permanent one and brings many changes to our society and our workforce. These changes also bring unique challenges to employers, workers and patients as values sometimes differ between various cultures.
Among Hispanics, the largest ethnic minority in the U.S., values and customs often differ depending on country of origin and level of acculturation. Learning the key differences in values and cultural expectations among different Hispanic segments can help you provide the best patient care and service in the competitive healthcare business environment.
This presentation will focus on key aspects of developing a culturally-sensitive workforce and business approach, which will lead to better patient care and service and, as well as employee satisfaction and retention.
Changing Demographics & How This Affects Your Healthcare Organization, Today & Tomorrow
The 2010 Census numbers are in and the findings are startling and profound. One in three Americans is not White. Four states have "minority majority" populations. Young people increasingly are opting not to get married. Asians have the highest household income of any race or ethnicity. Rural communities are losing population fast.
Now, more than ever, it's imperative that you understand the changing demographics of the communities and groups you serve. How can you best serve a local community or population if you don't know what it looks like today?
And the changes in demographics take many forms: racial, ethnic, gender, generational, sexual preference, linguistic, even lifestage and level of affluence, to name a few. Diversity of thought helps companies stay leading-edge and proactive as well. And learning about differences in values among different groups is the key to maximizing relationships, marketing efforts and organizational opportunities.
This presentation will focus on why changing demographics and diversity are opportunities and how these changes affect your healthcare organization today and tomorrow.
