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Kelly McDonald A recognized expert in Hispanic marketing, culture and consumers Keynote Fee : $5,001 - $10,000 (fee includes travel)  Fee Note Travels From: TX ADD SPEAKER TO LIST  |   ADDITIONAL MATERIALS PRINT BIO   |  PREVIEW VIDEO

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The Future is Latino - Are You Ready? The Exploding Hispanic Population and its Impact on the Healthcare Industry

Latinos are now the largest minority group in the country, and they're also the fastest-growing group of any ethnicity. In the healthcare industry, there are many implications to this, both positive and negative. Hispanics are fiercely loyal consumers; they regard health issues very seriously and are eager for information on health and well-being. On the negative side, many Hispanics are uninsured and hospitals, clinics and health systems are struggling to care for patients while containing escalating costs. This presentation will outline what the key issues facing the healthcare and health insurance industry are with the Hispanic consumer, how the four levels of acculturation affect every aspect of the healthcare and insurance industries, and how the market is currently responding to these issues. Strategies and tactics to grow business, control costs and position your organization as the health insurance brand of choice will be covered, as well as do's and don'ts.

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Speaker Information

The US Census reveals that there are now more than 43 million Latinos residing in the United States. By 2020, the Latino population will account for one in five US residents. Is your organization prepared? How will you capitalize on this exploding population?

Despite her blond hair, blue eyes, and Irish last name, Kelly McDonald is a marketing and advertising expert who specializes in marketing to Latinos. Her firm, McDonald Marketing, works with clients such as Toyota, Subaru, BlueCross BlueShield, Kimberly-Clark, The Houston Chronicle, and others to develop marketing strategies and tactics to reach the Hispanic consumer. Her staff is both foreign-born and US born, and as McDonald says, "We're like the United Nations - we have employees from all of Latin America: Mexico, Colombia, Puerto Rico, Venezuela, and Cuba."

McDonald boasts 20 years of ad agency experience on both the General Market and Latino sides of the business. She worked in top positions for several global ad agencies, including Young & Rubicam, TBWA Chiat/Day, and Temerlin McClain before making the move to Latino advertising and marketing.

Dawn to the Hispanic culture 20 years ago when she left her home town of Milwaukee and moved to Albuquerque, New Mexico, McDonald began studying the culture and collecting Latin American artwork. But it wasn't until she worked for one of the nation's top Latino ad agencies that she immersed herself in the Latino culture. With co-workers from all over Latin America, McDonald was exposed to the nuances of the culture, from weddings, funerals and births, to holiday traditions, language differences, food specialties, the role of family and faith, and more.

McDonald's love for the Latino culture extends beyond business: she has taught English as a Second Language to Latinos for years as a volunteer. Additionally, she and her husband travel extensively throughout Mexico, and her mom has lived in Mexico for fifteen years.

McDonald now educates American businesses and organizations about the potential of cultivating Latino consumers, sharing marketing insights about reaching Latinos emotionally, rationally, and with cultural relevance. Learn what major companies and brands already know: that the Hispanic market is big and getting bigger, and that cultivating this consumer will pay dividends - today and mañana.

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Testimonials

" Guess what - YOU GOT THE HIGHEST SCORE!!! The attendees gave you a 4.9 out of five! Let me tell you that a score of 4.9 is rare. And you were lovely to work with. Thank you for your work and the presentation."

- Premier, Inc.

" Really an outstanding presentation today.... All of our attendees left the meeting with a new understanding of the impact our Hispanic customers will have on us. I received several very positive comments from the attendees. ...Thanks for an outstanding presentation."

- Gulf States Toyota