Joe Calloway is a performance expert who helps people and companies think competitively, improve constantly, and act decisively.
He is the author of four ground-breaking business books including the best-selling Becoming A Category of One, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others.
Joe is a partner in Engage Consulting Group and is also a partner in BizVideos, a company that produces short business videos for use in meetings and corporate events.
Joe has been inducted into the Speakers Hall of Fame, but he doesn't do "speeches." Instead, Joe actively engages people in sessions that challenge assumptions and create new ways of thinking.
Becoming A Category of One
What Extraordinary Companies Do - And How They Think - To Create And Sustain Success
How do some companies create and sustain success year after year? It's their mindset. Top performers think about business differently, and this mindset is available to anyone.
Based on Joe Calloway's ground-breaking book, Becoming A Category of One, this is an interactive work session that gets your people actively engaged with Joe, with each other, and with the ideas that will clearly differentiate you from your competition.
The Category of One mindset is:
Looking at your business with new eyes. Learn from success outside your industry for fresh thinking and everyday innovation.
We have to get better at this. Constant, relentless, daily improvement has to become ingrained in what you do. Don't think like an expert - it closes your mind to possibilities. Think like a child. New ideas come from having a beginner's mind - not from thinking you already know how it's done.
Do what customers value most and do it better than anyone else. Improve and innovate close to the customer. If you win inside the box - you win the whole game.
Whoever the customer loves the most wins. Do you want your customers to love doing business with you? Of course you do. It's the ultimate competitive advantage. To be a market leader you have to create emotional connections with customers.
Help the other guy win. Business is a cooperative, collaborative endeavor. Top performers create reverse paranoia - everyone's out to help them.
The greatest advantage is action. Great companies have good ideas. Mediocre companies also have good ideas. The difference is that great companies take action on their ideas. People in Category of One companies have a propensity to action.
* This session is most effective with groups of up to 500
* Includes exercises, discussion, videos, and participation
* NOT a one-way "speech" - come prepared to participate
Onstage Conversations with Joe Calloway
"The best part of the conference."
What happens when you bring Joe Calloway in to interview your key leaders, speakers, or top performers in onstage conversations?
"After you left, I heard 'Calloway's interviews were the best part of the conference' over and over, and I totally agree. You took the calibre of the event to an entirely new level." - Jane Atkinson
" 'Absolutely amazing'...'innovative and insightful'...'packed with value'...These are but a few of the superlatives that our attendees are using when they describe your interviews at our recent national convention. Joe, your true brilliance as an interviewer lies in your uncanny ability to create a conversation that gets to the core value of the subject in a way that is both authentic and highly compelling. The nuggets of information and perspective that you are able to draw out during these conversations create exceptional real time value for anyone who has the privilege to be in the audience while you work your magic." - Toni Newman - Co-Chair - Canadian Association of Professional Speakers National Convention
"Joe is a master at drilling down to the root cause...the 'why' in why we act as we do. His interview of me onstage not only provided deeper insight for the audience, but helped me form a clearer vision of where I can add value for my own clients." - Warren MacDonald - Professional Speaker
"Your interviews with the speakers onstage created a whole different level of energy and mindfulness. You asked each speaker the questions that were in the hearts and minds of all of us. It was masterful." - Lisa Chell
"I just wanted to thank you for your interviews...they were engaging, funny, and filled with poignancy and relevancy...real value for me both personally and professionally." - Barry Green
HOW ENTREPRENEURS AND SMALL BUSINESSES CAN LEAD, SELL AND SERVICE THEIR WAY TO SUCCESS [up to 90 minutes]
In 1984, high school student Marty Grunder started a lawn mowing business. Today, Grunder Landscaping Company is a market leader in the midwest. Marty is a highly sought after speaker and consultant on small business growth. Now Marty joins with nationally known business expert and author Joe Calloway to show in clear and simple details how to position your business to take maximum advantage of the economic turnaround. The days of playing defense are over. Move forward with practical ideas from Joe and Marty on how to build business now. (Come prepared to challenge your thinking, engage, and take action!)
