Eric G Chester

Look carefully at who's standing between your patients and the services you provide. It's those talented, weird looking, impossible-to-understand young employees. And if you're not connecting with them, they are not connecting with your patients - or your providers - and your profits are plummeting.

Ready or not world, here comes Generation Why. And they're not politely knocking; they're breaking down the door. Don't confuse them with the much-discussed Generation X. Gen Whys (those born after 1980) are entering the healthcare workforce with a whole new set of attitudes, values and beliefs.

Eric Chester is the premier expert on Generation Why; in fact, he coined the term. He is dialed-in to the mindset of this burgeoning generation and frequently appears on national media, including "Good Morning America," "MSNBC," "FoxNews," CNN, "Canada AM," to provide insight and perspective to business leaders, educators, and concerned adults.

Chester is in high demand as a keynote speaker and consultant by leading hospitals, medical service providers, and healthcare organizations and associations that rely heavily on 16-to-24-year-olds as front-line employees. His entertaining yet dynamic presentations enable leaders in healthcare to more effectively recruit, manage, motivate, and retain the next generation.

Chester is the founder and President of Generation Why, Inc., a national training and consulting firm offering cutting-edge insights, perspectives, and strategies for educating and employing young talent. His book Employing Generation Why: Understanding, Managing, and Motivating Your New Workforce, is a must-read for healthcare professionals at every level. His newest book is titled, Getting Them to Give a Damn: How to Get Your Front Line to Care about Your Bottom Line.

Chester's greatest depth of experience with Generation Why comes from his critical role as father/stepfather to four Gen Why youth, now aged 18 to 24. He lives "in the trenches" each day, offering assistance to prepare his two sons and two daughters for the changing world they are helping to mold.

With a Masters Degree in education from Northern Arizona University, Chester also holds the prestigious CSP (Certified Speaking Professional) credential and is a 2004 inductee into the Council of Peers Award of Excellence International Speakers Hall of Fame, an honor shared by less than 2% of all professional speakers in the world.

The Aliens Have Landed: Meet Generation Why - Understanding, Managing, and Motivating Your New Workforce
Ready or not, here comes Generation Why: 68 million Americans born between 1980 and 1994. With over 40 million 16-24 year olds currently employed, the future clearly belongs to those healthcare companies and organizations that understand and can connect with Generation Why. They do not see things like you do, and they cannot be recruited, trained, managed, and motivated using the same strategies and methods. This exciting and revealing presentation will give you an in-depth look at Generation Why and help you understand what they value and how they approach the workplace. You'll then learn specific strategies for working with Generation Why, giving you a decided advantage over your competitors.