Clayton  Christensen

Clayton Christensen

A Harvard Business School professor and advisor to some of the world's biggest companies, Clayton Christensen believes that industry leaders get blindsided by disruptive innovations precisely because they focus too much on their most profitable customers and businesses. Rather than being destroyed by them, Christensen shows companies how to create disruptions, discover and nurture the best ideas and create entirely new markets. Most important, he challenges companies to implement a "well functioning disruptive growth engine." As author of The Innovator's Solution, The Innovator's Dilemma and Seeing What's Next: Using the Theories of Innovation to Predict Industry Change, Christensen argues that innovation can be a predictable process that delivers sustainable, profitable growth.

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Clayton Christensen shows leaders a new way of thinking about market forces and competitive strategy, spurring them to innovate ahead of the curve.

The Dilemma: A Harvard Business School professor and advisor to some of the world's biggest companies, Clayton Christensen believes that industry leaders get blindsided by disruptive innovations precisely because they focus too much on their most profitable customers and businesses. Even the best-managed companies then fall behind the competition.

The Obstacles: Successful innovation is difficult to achieve. This is not for lack of great ideas or capable managers, nor is it because customers are too fickle or innovation too unpredictable. Innovation fails because organizations unwittingly strip the disruptive potential from new ideas before they ever see the light of day. Christensen offers an antidote.

Mastering Disruptive Innovation: Rather than being destroyed by them, Christensen shows companies how to create disruptions, discover and nurture the best ideas and create entirely new markets. Most important, he challenges companies to implement a "well functioning disruptive growth engine."

Applying The Solution: Author of The Innovator's Solution, The Innovator's Dilemma and Seeing What's Next: Using the Theories of Innovation to Predict Industry Change, Christensen argues that innovation can be a predictable process that delivers sustainable, profitable growth. His presentations:

- Identify the forces that sabotage new ideas
- Reveal how the best conventional business practices can weaken great firms
- Show how to tell if an idea has disruptive potential
- Help assess which competitive situations favor incumbents, and which favor entrants
- Show how to position the firm where profits will be made in the future

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