Home - Speakers On Healthcare About - Speakers On Healthcare Contact - Speakers On Healthcare Blog - Speakers On Healthcare
YouTube - Speakers on Healthcare Twitter - Speakers on Healthcare Facebook - Speakers on Healthcare info@speakersonhealthcare.com
Cam  Marston

Cam Marston

There are four generations in one workforce. What does that mean for employers, managers, and sales teams?
Leading the research and answering the hard questions is Cam Marston. Cam delineates the nuances of the four different generations and their impact on your organization in the 21st century. His presentations have been described as an "eye-opening experience", "outstanding", and "informative, humorous and memorable" by corporate and association audiences worldwide. His concepts are the result of more than a decade of extensive research and study inside businesses of all sizes and sectors.

Fee: Call For Quote

Professional Speaker

There are four generations in one workforce. What does that mean for employers, managers, and sales teams?

Leading the research and answering the hard questions is Cam Marston. Cam delineates the nuances of the four different generations and their impact on commerce in the 21st century. His presentations have been described as an "eye-opening experience", "outstanding", and "informative, humorous and memorable" by corporate and association audiences worldwide. His concepts are the result of more than a decade of extensive research and study inside businesses of all sizes and sectors.

Cam Marston lays out real-world scenarios and tactics for immediate implementation by sales teams and management. In preparation for each presentation, Marston often combs census data, uncovers relevant research, and interviews the corporate players and stake-holders to provide the opportunity for transformation through his information.

Fortune 500s rely on Cam Marston to bring critical content to their organizations in a way only he can: with top-shelf expertise, relatability, and humor. Cam's messages, research and insights provide take-home know-how for every audience member. Previous clients include Prudential, Fidelity, ESPN, Charles Schwab, GE, Qualcomm, Merrill Lynch, Kellogg, The Coca-Cola Company, PricewaterhouseCoopers , Harrah's Entertainment/Caesars Palace, the U.S. Department of Agriculture's Animal and Plant Health Inspection Service, Macy's, MetLife, Warner Brothers, Eli Lilly, Internal Revenue Service (IRS), & National Apartment Association.

Best-Selling Author
Marston wrote the book on selling to the generations: Selling To a Multi-Generational Market, which evolved into one of the nation's best-selling training programs on the topic. Marston authored Motivating the "What's In It For Me" Workforce: Managing Across the Generational Divide and Best Practices in Generational Management, based upon questions most often asked of Cam from the C-Suite.

Expert on the Generations
Cam Marston has led the research and is the voice to the impact each generation has on team dynamics, sales initiatives, and customer relations.
His latest research on population trends show history repeating itself in the generational profiles. With "The Generational Pendulum", Marston reveals the predictable attitudes of each of the generations and uncovers how forward-thinking companies can adjust their current strategies and create future opportunities.

Corporate Authority
Previously in sales at Nestle Brands Foodservice Company during the early 1990's, he founded Marston Communications, now Generational Insight. Originally, his clients engaged him to conduct surveys, focus groups, and research on both their customer and employee bases. Cam's results further revealed significant correlations and generational differences that his clients had not recognized. The focus of Marston Communications began to evolve just as awareness of generational differences was gaining national media attention.

The Guy
Cam is a fifth-generation resident of Mobile, Alabama. He and his wife have four children under the age of seven, including twins, and an 11-year-old yellow lab with her own Facebook page. He has a penchant for funk music, an unshakeable belief in his skills as a barista, and an inordinate amount of blue-colored clothing. Cam Marston is a proud member of Generation X.

    "I've gotten excellent feed back and compliments on your seminar. While change is difficult and slow, your seminar is the snowball at the top of the hill. Our team will be working to employ your ideas to help us in our recruitment and retention efforts. You gave us plenty of food for thought."

    - Sibley Memorial Hospital

    "On behalf of the Partners HealthCare System, Inc., and its many affiliates, I am writing to thank you for presenting at our recent seminar in Boston. Participant reviews were outstanding! Your topic was timely and relevant to the 90 plus Partners Human Resource Professional in attendance."

    - Partners HealthCare System, Inc.