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Bruce Clark, DPH Visionary & authority on business & marketing implications of an aging population Led a national study on the healthcare implications of "the New Mature Consumer" Produced the PBS series "Caring for an Aging Society" Keynote Fee : $10,001 - $15,000 plus expenses  Fee Note Travels From: CA ADD SPEAKER TO LIST  |   ADDITIONAL MATERIALS PRINT BIO   |  PREVIEW VIDEO

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The Future of Healthcare in the Age of the "New Mature Consumer"

As the 80-million strong baby boom migrates to the second half of life, the impact on healthcare will be dramatic. This generation has transformed every stage of life that they have passed through, and now, the baby boom is about to get sick. In this session audiences learn the findings of a national survey Impact Presentations conducted with Roper Worldwide, revealing current research about this "New Mature Consumer" - from the service demands they will place on their healthcare providers to the alternative and complementary therapies they seek. Included are the findings of more than 500 physician interviews that explore their unique perspectives on the future of healthcare, career concerns, and the practice of medicine. This generation will not only be the largest mature consumer segment, it will be the longest lived. The discussion will also illustrate the profound impact this social revolution will have beyond healthcare to education, leisure, the family, media, marketing, and other American institutions.

The 10 Crises Healthcare Leaders Will Face in the 21st Century

While we are living longer and better than ever, we are simultaneously heading toward a future in which chronic disease, frailty, and a variety of long-term health problems will be pervasive. From mass dementia and the caregiving crisis to intergenerational equity and "Geriassic Park," we are heading into uncharted ground. As our 50 population grows by 10,000 per day, and the 65 grow from 34 million today to 70 million by 2030, our emphasis on community-based care services will need to grow dramatically. These consumers will be both "sick and well." Is our delivery system designed for this future? This presentation explores success strategies and pathways to solutions for healthcare organizations attempting to redefine their future.

Building Trust Across the Generations: Unlocking the Code

A unique aspect of the longevity revolution is that we now have six living generations. Each generation is like a separate "culture," driven by its own unique values. The 80-million strong baby boom generation is so large it comprises the entire mid-life segment of the population. Our senior segment is also at a distinct moment in time as it is comprised of three separate generations: Depression, WWII and the Ikes. Using Flash animation, this unique multi-media presentation explores the defining events and values that characterize each of these six living generations. Communications, service, and marketing approaches that worked with our traditional older senior will fall short with the "New Mature Healthcare Consumer." This presentation will not only define this gap, but will also define the sales, service, and empathy skills necessary to bridge this gap and provide the keys to "unlocking the generational code." (This program is designed to be delivered either as a 90-minute keynote or half-day training with interactive exercises and detailed strategies.)

The Reinvention of Work, Human Resources, & Retirement

The defining event of the 20th century was the mass aging of our population. By adding 30 years to our lifespan, today we are growing older in an entirely unique way. In this new future, no career will be more important than that of managing the new workforce. This new workforce is now living what we refer to as "cyclic lives" - multiple careers, blended families, re-education, sabbaticals from work, volunteerism, phased retirements, etc. This multimedia presentation explores the implications of the cyclic life, focuses on the key lifestages that influence our attitudes toward work and retirement, and highlights the trends that will shape and reinvent the institutions of Human Resources, retirement, benefits, and life planning. In addition, this program will take a special look at how our quest for lifelong learning and growth can be enhanced by understanding the unique characteristics of our multi-generational society.

Will We be Good Ancestors?: The Implications of Genomics and Aging for 21st Century Healthcare

From the evolution of the "New Mature Consumer" to the influence of the sequencing of the human genome, healthcare as we know it is about to change - permanently. Will the advent of genomic medicine prove to be "a terrible gift"? How will breakthroughs in the brave new world of genomic medicine and the rising age wave dramatically alter our abilities to diagnose, treat and prevent disease? What is the profile of this "New Mature Consumer"? How will healthcare leaders address the unprecedented challenges to our concerns with privacy, risk, ethics, and cost? What are the physical, social, economic and political crises healthcare leaders will face as we age into this new future? This unique presentation/ workshop frames the key issues, explores strategies, and seeks answers to key questions healthcare leaders are about to confront in 21st century healthcare. (In this half-day workshop/board retreat, IPG is joined by colleague Rick J. Carlson, author of the bestselling "The Terrible Gift: The Brave New World of Genomic Medicine.")

"The Perfect Storm": The Five Trends That Will Collide to Redefine Healthcare

Healthcare is on a collision course that will redefine your future. This presentation will challenge healthcare leaders to prepare for the events that are about to converge to create healthcare's "Perfect Storm," in which 5 defining healthcare trends are about to converge:

• The Demise of the Patriarchal System Just as Americans have had to assume the burden of financing their retirement, they are now confronted with the additional burden of financing an ever-increasing portion of their family's healthcare.


• The Healthcare Cost Explosion Healthcare is currently nearly 15% of the GNP, and nothing we do will prevent it from reaching 20% in the years ahead. The challenge is: how will we prevent it from reaching 25%?


• 80 million "New Mature Consumers" 80 million baby boomers are entering their high-utilization years with unprecedented service demands, a redefinition of quality, and little in common with the previous generations' "reverential" approach to their healthcare providers.


• Technology and the Impact of Genomics Advances in technology are a familiar story in healthcare. But when combined with breakthroughs in biotechnology, we find ourselves in uncharted territory. From the revolution in genomic medicine and advances in medical devices to new diagnostic tools and treatments, technology will explode - all in a context of unprecedented media scrutiny and bioethical concerns.


• The Longevity Revolution Arguably, the single greatest achievement of the 20th century was the addition of 30 years to life expectancy. Every 7 1/2 seconds, another American enters their 50 years. We will double our population of seniors by 2030. There is no industry that will feel the impact of this longevity revolution more than healthcare.

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Speaker Information

One of America's foremost visionaries and authorities on the business and marketing implications of an aging population, Dr. Bruce Clark is co-founder of the Impact Presentations Group, a firm created to guide healthcare organizations in marketing, customer service, and alternative futures.

In 1986, Dr. Clark co-founded Age Wave LLC, a leading marketing communication firm specializing in baby boomers and mature consumers. He has directed many groundbreaking business initiatives in financial services, healthcare and retailing, among other industries, that have significantly defined this emerging market niche.

Appearing frequently in national media, one of Dr. Clark's most prominent accomplishments has been the production of the 20-part PBS series "Caring for an Aging Society." He launched Age Wave's Mature Market Study, an ongoing research panel of 3,500 boomers and seniors in 20 major US markets. In addition, he recently managed a national study with Roper Worldwide focused on the healthcare implications of "the new mature consumer."

In his entertaining and commanding presentations, Dr. Clark combines a dynamism and wit that is uniquely enriched by his research-based knowledge about physicians, patients, and healthcare organizations.

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Testimonials

"Given our very high expectations, all I can say I that your presentation was a triumph."

- Advice & Consent

"In our busy schedules we often fail to recognize a great performance. Dr. Clark, your presentation was the 'rave' of the conference; thank you for working so hard to create an extraordinary experience for our clients."

- First Health

"Your keynote presentation at our 100 Year Centennial was insightful and inspiring, with a superb balance of substance and humor. I have heard nothing but the most positive remarks from our 350 attendees. Thank you for making this important event in Baylor's history a success."

- Baylor Health Care System

"In the eight years we have been running this client conference your presentation was proclaimed to be the best we've ever had."

- 3M Pharmaceuticals