One of America's foremost visionaries and authorities on the business and marketing implications of the new consumer, Dr. Bruce Clark is co-founder of the Impact Presentations Group, a firm created to guide healthcare organizations in marketing, customer service, and alternative futures.
In 1986, Dr. Clark co-founded Age Wave LLC, a leading marketing communication firm specializing in baby boomers and mature consumers. He has directed many groundbreaking business initiatives in financial services, healthcare and retailing, among other industries, that have significantly defined this emerging market niche.
Appearing frequently in national media, one of Dr. Clark's most prominent accomplishments has been the production of the 20-part PBS series "Caring for an Aging Society" which won Business TV Magazine's award for the "Most Important Social Contribution Made Through Business Television. He launched Age Wave's Mature Market Study, an ongoing research panel of 3,500 boomers and seniors in 20 major US markets. In addition, he recently managed a national study with Roper Worldwide focused on the healthcare implications of "the new mature consumer."
Dr. Clark held senior management positions with National Institutes of Health, the California Department of Health Services, the National Center for Health Education, the Healthcare Forum and the Healthcare Forum Journal. He has a Doctorate in Public Health and a Masters in Health Administration from Loma Linda University in southern California.
In his entertaining and commanding presentations, Dr. Clark combines a dynamism and wit that is uniquely enriched by his research-based knowledge about physicians, patients, and healthcare organizations.
To visit Dr. Bruce Clark's Website, click here.
Redefining Healthcare in Post-Reform America
In this program, Dr. Bruce Clark delivers 5 trends that will redefine our future in healthcare:
1) It's About "Health Purpose" not "Health Policy": What matters most for your constituents in post-reform America is to stay laser-focused on how customer/patient needs and concerns are evolving vs. getting to mired in the details of reform. For them, it is about "health purpose" vs. "health policy". You want attendees leaving your meetings thinking about the opportunity they have to make a real difference in the lives of millions of mature consumers who are uncertain at this transformative moment in American HC.
2) The Demise of the Patriarchal System -- The Healthcare Cost, Insurance and Benefits Crisis Continues Post Reform: As consumers enter their high utilization years, "faith in" healthcare is being replaced by "fear of" healthcare. Healthcare costs and the loss of insurance and benefits consistently rank at the top of lists of what consumers fear most. Just as Americans have had to assume the burden of financing their retirement, they are now confronted with the additional burden of financing their families' healthcare. The defining characteristics of patients in a post healthcare reform world.
3) A "New" Consumer Marketplace: What recent research reveals about the perspectives of providers, employers and consumers on the future of healthcare, what consumers want from their healthcare provider, and strategies for successfully segmenting this emerging market. What this "new mature consumer" wants from healthcare and the business opportunities that are about to emerge.
4) 80 million "New" Mature Consumers: 80 million baby boomers are entering their high utilization years with unprecedented service demands, a redefinition of quality and little in common with the previous generations "reverential" approach to their healthcare providers. This will be the most demanding and skeptical consumer to ever inhabit a "waiting room". What are the service and quality demands of this new mature consumer?
5) Technology and the Impact of Genomics -- "Gerriasic Park" or Shangri-La: Advances in technology are a familiar story in healthcare, but when combined with breakthroughs in biotechnology we find ourselves in uncharted territory. From the revolution in genomic medicine and advances in medical devices (think iPad) to new diagnostic tools and treatments, technology will explode.
The 10 Crises Healthcare Leaders Will Face in the 21st Century
While we are living longer and better than ever, we are simultaneously heading toward a future in which chronic disease, frailty, and a variety of long-term health problems will be pervasive. From mass dementia and the caregiving crisis to intergenerational equity and "Geriassic Park," we are heading into uncharted ground. As our 50 population grows by 10,000 per day, and the 65 grow from 34 million today to 70 million by 2030, our emphasis on community-based care services will need to grow dramatically. These consumers will be both "sick and well." Is our delivery system designed for this future? This presentation explores success strategies and pathways to solutions for healthcare organizations attempting to redefine their future.
The Future of Healthcare in the Age of the "New Mature Consumer"
As the 80-million strong baby boom migrates to the second half of life, the impact on healthcare will be dramatic. This generation has transformed every stage of life that they have passed through, and now, the baby boom is about to get sick. In this session audiences learn the findings of a national survey Impact Presentations conducted with Roper Worldwide, revealing current research about this "New Mature Consumer" - from the service demands they will place on their healthcare providers to the alternative and complementary therapies they seek. Included are the findings of more than 500 physician interviews that explore their unique perspectives on the future of healthcare, career concerns, and the practice of medicine. This generation will not only be the largest mature consumer segment, it will be the longest lived. The discussion will also illustrate the profound impact this social revolution will have beyond healthcare to education, leisure, the family, media, marketing, and other American institutions.
Will We Be Good Ancestors?: The Implications of Genomics and Aging for 21st Century Healthcare
From the evolution of the "New Mature Consumer" to the influence of the sequencing of the human genome, healthcare as we know it is about to change - permanently. Will the advent of genomic medicine prove to be "a terrible gift"? How will breakthroughs in the brave new world of genomic medicine and the rising age wave dramatically alter our abilities to diagnose, treat and prevent disease? What is the profile of this "New Mature Consumer"? How will healthcare leaders address the unprecedented challenges to our concerns with privacy, risk, ethics, and cost? What are the physical, social, economic and political crises healthcare leaders will face as we age into this new future? This unique presentation/ workshop frames the key issues, explores strategies, and seeks answers to key questions healthcare leaders are about to confront in 21st century healthcare.
Marketing in the Age of the "New Mature Consumer"
Over the next decade, leading industries, companies, governments, and major institutions will be challenged to transform their strategies, marketing, branding, distribution, product development, and workforce management to fully prepare for and capitalize on key trends created by a rapidly aging population. As the 80-million strong baby boom migrates to the second half of life, the impact on marketing and sales will be dramatic. This generation has transformed every stage of life that they have passed through. This generation will not only be the largest mature consumer segment, it will be the longest lived. Are you prepared to deliver your product or services to this New Mature Consumer?
Navigating the Second Half of Life
Somebody pushed the "reset" button on life as we know it. Healthcare reform has resulted in unprecedented social division and distrust. Recent economic events have permanently changed the business and social landscape - and the dust has not settled yet. Unlike previous one-dimensional revolutions, this economic, demographic, social and technologic revolution, will impact each of us personally and professionally. All aspects of our lives will be affected as we prepare for the second half of life, and seek to successfully navigate the new lifestages of maturity.
From mass aging and the caregiving crisis to intergenerational equity and the reinvention of work and retirement, American consumers and businesses alike are unprepared for this future. Are you prepared for this future?
Dr. Bruce Clark's comprehensive multi-media presentations focus on the trends that will shape, and literally reinvent, the future and illustrate the profound impact this business/social revolution will have on retirement, healthcare, work, education, leisure, the family, media, marketing, and other American institutions.
80 million "New" Mature Consumers
80 million baby boomers are entering their high utilization years with unprecedented service demands, a redefinition of quality and little in common with the previous generations "reverential." This will be the most demanding and skeptical consumer to ever inhabit your workplace environment. What are the service and quality demands of this new mature consumer?
Building Trust Across the Generations: Unlocking the Code
A unique aspect of the longevity revolution is that we now have six living generations. Each generation is like a separate "culture," driven by its own unique values. The 80-million strong baby boom generation is so large it comprises the entire mid-life segment of the population. Our senior segment is also at a distinct moment in time as it is comprised of three separate generations: Depression, WWII and the Ikes. Using Flash animation, this unique multi-media presentation explores the defining events and values that characterize each of these six living generations. Communications, service, and marketing approaches that worked with our traditional older senior will fall short with the "New Mature Consumer." This presentation will not only define this gap, but will also define the sales, service, and empathy skills necessary to bridge this gap and provide the keys to "unlocking the generational code." (This program is designed to be delivered either as a 90-minute keynote or half-day training with interactive exercises and detailed strategies.)
