One of America's foremost visionaries and authorities on the business and marketing implications of an aging population, Dr. Bruce Clark is co-founder of the Impact Presentations Group, a firm created to guide healthcare organizations in marketing, customer service, and alternative futures.
In 1986, Dr. Clark co-founded Age Wave LLC, a leading marketing communication firm specializing in baby boomers and mature consumers. He has directed many groundbreaking business initiatives in financial services, healthcare and retailing, among other industries, that have significantly defined this emerging market niche.
Appearing frequently in national media, one of Dr. Clark's most prominent accomplishments has been the production of the 20-part PBS series "Caring for an Aging Society." He launched Age Wave's Mature Market Study, an ongoing research panel of 3,500 boomers and seniors in 20 major US markets. In addition, he recently managed a national study with Roper Worldwide focused on the healthcare implications of "the new mature consumer."
In his entertaining and commanding presentations, Dr. Clark combines a dynamism and wit that is uniquely enriched by his research-based knowledge about physicians, patients, and healthcare organizations.
Redefining Healthcare in Post-Reform America
In this program, Dr. Bruce Clark delivers 6 trends that will redefine our future in healthcare:
It's About "Health Purpose" not "Health Policy": What matters most for your constituents in post-reform America is to stay laser-focused on how customer/patient needs and concerns are evolving vs. getting to mired in the details of reform. For them, it is about "health purpose" vs. "health policy". You want attendees leaving your meetings thinking about the opportunity they have to make a real difference in the lives of millions of mature consumers who are uncertain at this transformative moment in American HC.
The Demise of the Patriarchal System -- The Healthcare Cost, Insurance and Benefits Crisis Continues Post Reform: As consumers enter their high utilization years, "faith in" healthcare is being replaced by "fear of" healthcare. Healthcare costs and the loss of insurance and benefits consistently rank at the top of lists of what consumers fear most. Just as Americans have had to assume the burden of financing their retirement, they are now confronted with the additional burden of financing their families' healthcare. The defining characteristics of patients in a post healthcare reform world.
A "New" Consumer Marketplace: What recent research reveals about the perspectives of providers, employers and consumers on the future of healthcare, what consumers want from their healthcare provider, and strategies for successfully segmenting this emerging market. What this "new mature consumer" wants from healthcare and the business opportunities that are about to emerge.
80 million "New" Mature Consumers: 80 million baby boomers are entering their high utilization years with unprecedented service demands, a redefinition of quality and little in common with the previous generations "reverential" approach to their healthcare providers. This will be the most demanding and skeptical consumer to ever inhabit a "waiting room". What are the service and quality demands of this new mature consumer?
Technology and the Impact of Genomics -- "Gerriasic Park" or Shangri-La: Advances in technology are a familiar story in healthcare, but when combined with breakthroughs in biotechnology we find ourselves in uncharted territory. From the revolution in genomic medicine and advances in medical devices (think iPad) to new diagnostic tools and treatments, technology will explode
The 10 Crises Healthcare Leaders Will Face in the 21st Century
While we are living longer and better than ever, we are simultaneously heading toward a future in which chronic disease, frailty, and a variety of long-term health problems will be pervasive. From mass dementia and the caregiving crisis to intergenerational equity and "Geriassic Park," we are heading into uncharted ground. As our 50 population grows by 10,000 per day, and the 65 grow from 34 million today to 70 million by 2030, our emphasis on community-based care services will need to grow dramatically. These consumers will be both "sick and well." Is our delivery system designed for this future? This presentation explores success strategies and pathways to solutions for healthcare organizations attempting to redefine their future.
The Future of Healthcare in the Age of the "New Mature Consumer"
As the 80-million strong baby boom migrates to the second half of life, the impact on healthcare will be dramatic. This generation has transformed every stage of life that they have passed through, and now, the baby boom is about to get sick. In this session audiences learn the findings of a national survey Impact Presentations conducted with Roper Worldwide, revealing current research about this "New Mature Consumer" - from the service demands they will place on their healthcare providers to the alternative and complementary therapies they seek. Included are the findings of more than 500 physician interviews that explore their unique perspectives on the future of healthcare, career concerns, and the practice of medicine. This generation will not only be the largest mature consumer segment, it will be the longest lived. The discussion will also illustrate the profound impact this social revolution will have beyond healthcare to education, leisure, the family, media, marketing, and other American institutions.
Will We be Good Ancestors?: The Implications of Genomics and Aging for 21st Century Healthcare
From the evolution of the "New Mature Consumer" to the influence of the sequencing of the human genome, healthcare as we know it is about to change - permanently. Will the advent of genomic medicine prove to be "a terrible gift"? How will breakthroughs in the brave new world of genomic medicine and the rising age wave dramatically alter our abilities to diagnose, treat and prevent disease? What is the profile of this "New Mature Consumer"? How will healthcare leaders address the unprecedented challenges to our concerns with privacy, risk, ethics, and cost? What are the physical, social, economic and political crises healthcare leaders will face as we age into this new future? This unique presentation/ workshop frames the key issues, explores strategies, and seeks answers to key questions healthcare leaders are about to confront in 21st century healthcare.
