Ross Shafer

Thanks again for another job well done (2nd year now!). We appreciate your time and effort to make your presentation so totally focused to our needs.

– Bristol-Myers Squibb


Ross Shafer grew up in the Pacific Northwest and graduated from the University of Puget Sound in Tacoma, Washington where he studied business management and played varsity football (linebacker). After college, he took a job as a training manager for a department store (Yard Birds) and was able to save $10,000. He took that money and launched his life as an entrepreneur. His first venture was as the owner/manager of America’s only Stereo and Pet Shop in the small town of Puyallup, Washington (population 5,000 at the time).

Cleaning pet cages wasn’t as appealing as it sounded to Ross, so after 3 years he closed the store and took a job as an advertising manager for the 28 store Squire Shops retail clothing chain in Seattle, Washington.

Speech Topics

How To Stay Relevant?

Ross Shafer says, “Best practices are a moving target. Relevant leaders are able to sustain growth because they can evolve and adapt more quickly than their competition.” If you are an organization that is dedicated to ‘making your mark’ on your industry, then developing a culture of ongoing relevance will insure your future.

Staying Relevant is different from being current. Being “current” is awareness. Relevance is taking action to make sure you matter to your customers, your clients, your members, and your teams. If you don’t matter to your constituents, they can go away and not care if you exist. Ross says, “Our team examines (18) different industries and we cross-pollinate trends, buying habits, and cool, disruptive practices for the purpose of enlightening organizations to the possibilities of extreme relevance.”

Which Industries Do We Study?

Our clients tell us they are excited to hear about what is revolutionary in Financial Services, Healthcare, Technology& Software, Hospitality, Insurance, Restaurants, Automotive, Building and Construction, Energy, Manufacturing, Retail, Trade Associations, Agriculture, Food Processing, Fitness, Supply Chain Mgmt., Franchise, and Direct selling. Learning effective tactics (from outside of your industry) will ignite fresh ideas within your own organization.

What Areas of Relevance Can We Talk About?

We know that every organization has motivating initiatives already in place. We also know that you have unique pain points. Our breadth of experience allows us to provide relevant insight in a wide variety of operational & performance areas. Let’s talk about what you think will benefit your group best.

• Designing Customer Journeys

• Finding Competitors in Your Blind Spot

• Getting Buy-in from the Right People

• Harvesting Innovative Ideas

• How to Become Truly World-Class

• Developing a Culture of Accountability

• Big Data & Digital Marketing

• The 2020 Workforce

• Why Big Fears Small

• Inspiring and Retaining the Best Talent

• Relationship Building: How to Create Instant Rapport

What Are Your Company’s Challenges?

Recent merger or acquisition? Change in leadership structure? Technology or industry shifts that are causing shock waves? Are your attendees slow to adjust to change? Ross is able to absorb your initiatives and dovetail them into his remarks. In fact, Ross’s engaging style is such that attendees often come up to him and say, “How long have you worked here?”

Speakers Videos

Inspiring Customer Service

Retaining Customers

Behave Like A Startup

Books & Media


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KEYWORDS: Branding, Business of Healthcare, Change, Communication, Competition, Corporate Culture, Creativity, Customer Service, Innovation, Leadership, Marketing, Peak Performance, Strategy, Trends, Trust, Vision