Augmented Reality was on show today at Commonwealth Bank’s Future of #Health Conference. Amazing collaborative #Innovation on display. WOW!!!
– Commonwealth Bank of Australia
Murray Brozinsky is a recognized leader in data-driven healthcare and digital health. He has been involved in two start-ups in the space, has spoken at numerous conferences including Health 2.0, RISE, HIMSS, HealthTech Capital, Healthspottr, Data360, BlogTalkRadio, among others and corporate events. Murray has also published many thought pieces on the future of data-driven healthcare.
Through his strategy and business development firm, Cambrian Technologies, Murray has helped launch and grow numerous companies. Most recently, he served as Chief Strategy Officer of Talix Inc., a leading patient data analytics and HCIT company in San Francisco.
Prior to Talix, Murray was Chief Strategy Officer of Healthline Media, the leading digital health company for consumers, which was sold to Summit Partners in January 2016. He created the go-to-market strategy, drove the launch, and led the business and corporate development teams that drove the company’ success. Company-changing deals included a $10M+ deal with Microsoft and multi-million dollar deals with Yahoo!, Ask.com, Demand Media, Drugs.com, United, Aetna, AARP, to name a few. Murray was integrally involved in all of the company’s funding rounds as well as the sale of the company.
Murray has been an executive, board member, and/or founder of numerous successful technology companies outside of healthcare, including President, Netcentives (IPO), Founding Chairman, Loyalty Matrix (sold to Responsys – now Oracle), Director, Adacado (current), Founding Chairman, Integrated Devices (company sold). He also is/was an advisor to a number of promising start-up companies including: Adchemy, Akimbo, Blue Pumpkin, BoardVantage, Catelas, ChaCha, Haven, Immersion Technologies, Lan-Mar, Loyalty Lab, Lypro Biosciences, Net Power & Light, Parakweet, Plum, Sonex, Sonim, SiVault, and Vitex, among others.
Prior to his entrepreneurial ventures, Murray was a case leader with The Boston Consulting Group where he advised fortune 500 companies, including: Microsoft, Visa, Charles Schwab, PG&E, National Semiconductor, Williams Companies, and more; held management positions at McCaw Communications and Monitor Aerospace, and was a financial analyst with Morgan Stanley.
Murray has a BS in Finance and Decision Sciences from The Wharton School, an MBA from Northwestern University, Kellogg Graduate School of Business and an MS in Industrial Engineering from McCormick School of Engineering.
“We are at an inevitability point in the transformation to personalized health.” Murray Brozinsky
Buckle Up for this cool and exciting look into how nascent but powerful technologies will converge to transform the future business of healthcare from episodic, in-person visits treating the average patient to continuous conversations using data analytics and virtual health to treat the individual person. True personalized health.
Murray’s keynote demonstrates how Artificial Intelligence (AI), Machine Learning (ML), Sensors (IoT), Augmented Reality (AR), and Natural Language Processing (NLP) will individually – and collectively – impact care delivery, cost, and experience. He uses specific cases from personal experience, including how:
– AI will dramatically change care management through automated personalized conversations (advanced chatbots) designed to improve outcomes, cut operating & medical costs, and enable the continuous collection of patient-generated health data (PGHD) – a vastly underutilized data source.
– IoT will be driven not by the active trackers we see today but by invisible, passive sensors leveraging “data exhaust” to monitor a wide spectrum of clinically relevant biological data that can be used to create highly-accurate predictive models and power AI-driven, personalized care plans and communications.
– AR will revolutionize specialist consults by enabling doctors and surgeons to teleport to other locations via hologram and review patient cases and information together, revolutionizing the costly and inconvenient referral process.
– NLP and ML will mine medical records to increasingly automate the risk adjustment process for the risk-bearing entities (increasingly at the point of care), dramatically improving risk stratification for population health and reducing cost.
– AI and ML will be used to help design treatment plans and aid in clinical decision support (CDS) through better matching of evidence to patient cases and incorporating real world evidence (RWE) into the mix, which will make treatment plans more personalized and real-time.
What will the patient experience look like in 2022? How will new health innovations, especially data-driven technologies, change healthcare over the next several years? Health technology guru Murray will fast forward to the year 2022 and share predictions for the future of healthcare – ways in which the practice of medicine will be dramatically different and which technologies will have the most impact on patient care.
KEYWORDS: Business of Healthcare, Change, Creativity, Future, Innovation, Mindfulness | Happiness, Strategy, Technology, Trends, Vision